Fight fat with fat

My wife sent me a disturbing e-mail the other day. Now, this is the woman who gets promo stuff from Bacardi extolling the no-fat, no-carb virtures of its rum.

Uh, wait a sec. I need another swig here.

Ah, that’s better.

But here’s a little ditty that’s sure to get you motivated. We’re buying in bulk (hee, hee!) so, you can order from us. Just send me an e-mail:

Brainchild of the once obese Jay Jacobs, MyPetFat is a weight-loss incentive unlike any other. Intended as a reminder to dieters, it’s a replica of the enemy — human body fat — that must be toted along throughout the day, keeping you focused on your goal. Available in three weights (one ounce, one pound, and the frightening five-pounder Rita’s partial to), it’s helped many — including Jay, who’s lost 115 of his original 380 pounds — stay on track.

All in all, MyPetFat is designed to inspire and motivate. And it’s an all-purpose tool, compatible with any diet or exercise plan. Only, unlike your other pets, this is not cuddly, and it won’t do tricks.

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