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Kids pick up where harried adults leave off

MediaPost Publications - Study: Kids Are Master Multitaskers On TV, Web, Mobile
TELEVISION IS NO LONGER GETTING the undivided attention of kids, according to a study released today on social networking by Grunwald Associates LLC, an independent research firm that specializes in new media market intelligence.

About 64% of kids go online while watching television, and nearly half of U.S. teens 49% report that they do so frequently–anywhere from three times a week to several times a day.

Comments 1

  1. Aja wrote:

    I have a 15 year old brother who is proof of this…I think that is why he can’t focus on school work, he’s used to doing more than one thing at a time!!

    Posted 17 Mar 2008 at 10:31 pm